In the aftermath of the Ivory Coast humanitarian and political crisis, there is a fashion label bringing hope to the country. The concept behind LaurenceAirline is based on how fashion and ethnic cultures can successfully collaborate to create possibilities for the future.
The debut collection focuses on shirting and underwear that mixes chambray, poplin and printed waxed cottons in a strange and beautiful way. Along with strong graphic elements the shirts’ soft and precise cuts make for a new kind of dynamism, fitting a modern tribal pop man. Laurence’s shirts tell the story of a stylish journey, the underpants being the intimate version of this same story.
In addition to fashion, the clothing line, based in Abijan, Ivory Coast, has philanthropic goodwill on their agenda. ‘In the aftermath of the Ivory Coast humanitarian and political crisis, there is a fashion label bringing hope to the country.’ All the looks in the collection bear names like Heart, Charity, Hope and the locally-based garment production generates employment opportunities in Abijan. In a country where education is still unaffordable for most, LaurenceAirline’s goal is to make learning a stimulating and creative trade possible.
LaurenceAirline has put out this video to accompany their lookbook. The two models in this clip wear the spring collection like a second skin as they zip around on scooters and frolic on their own personal beach.
Source: Shadders and The Fader
Images: Shadders
Video: Vimeo
1 comment
Shaun Liddle says:
Feb 7, 2012
A great clothing line and a fantastic video. How can you go wrong? This definitely has a very different flavour…