The Design Indaba Conference in Cape Town, featuring speakers such as Asif Khan, Sir John Hegarty and Spoek Mathambo, runs from the 27 February to 1 March 2013 and, as an attendee, you can win prizes with Absa and their innovative app. Read on to find out more.
Image by designindaba.com
The Democratic Republic of Design
Design’s role and impact on the functioning of a country is often highly underestimated – if thought about at all. In a world that is governed by modern technology and thus is highly visual, its influential value is, however, more powerful and all-affecting than ever. Aesthetics and design have played a role in non-creative fields such as science in the past, and today, one can argue that they in fact form the real backbone of our economy.
To demonstrate this, Absa, as one of the country’s leading sponsors of design-related events and initiatives, and once again a headline sponsor of this year’s Design Indaba Conference, proves to be more than an austere bank by launching the so-called Democratic Republic of Design for the event. It’s the world of design repackaged as a virtual country, in which capturing and sharing inspiration has a value that makes both the citizens and the country as a whole richer.
The Democratic Republic of Design
2012 Design Indaba Conference
The Democratic Republic of Design
In order to become a DRD citizen, delegates of the Design Indaba can download a free app and share their inspirational experiences by tweeting and posting photos of the conference. Creativity being the crucial resource, DRD members earn design dollars (D$) for every inspiring share, which can be spent at the DRD Concept Store. On top of that, the DRD is a benevolent project, so citizen can also earn D$ for their fellow citizens by ‘liking’ their tweets and photos.
Image by designindaba.com
The Democratic Republic of Design
Similar to what happens in the real world, the most proficient creative sharer/ess is appropriately rewarded. The daily highest earning representative will become president of the DRD and receive a VIP experience that evening for themselves and a friend. The top ten daily highest earning and 10 (randomly selected) representatives will go into the grand prize draw to win an all-expenses-paid VIP trip to Design Indaba 2014.
The DRD app is available for download at the iStore and it will be populated with speaker information and profiles, general conference news and programming and information about DRD products that will be on sale.
Click here to download the free app.
For more information, please visit: www.thedrd.co.za
The Democratic Republic of Design
Image by designindaba.com
The Democratic Republic of Design
1 comment
Bheki a.k.a Pap-n-Zol says:
Feb 28, 2013
I love it