LUKE GILFORD’S “THE FUTURE OF FLESH” FOR PRADA

Commissioned by Prada for their Autumn/Winter ’13 collection, Los Angeles-based writer, director & photographer Luke Gilford collaborated with Document Journal, Jane Fonda, and Jake Shears to create an chilling space-age short film, entitled The Future of Flesh.

The film opens with Jane Fonda’s narration:

‘We’re glad you made the decision to join us.

With Jake Shears’ eery music score creating an almost sci-fi horror atmosphere, Gilford – in only just over a minute – manages to indulge us in a discourse of age, mimicry, the future and and high fashion. Faces elongated and latex as skin, the models are far from stereotypical in their aesthetic, perhaps serving as a metaphor for Prada’s new collection: typically that there is nothing mediocre or ordinary when it comes to Prada. The director also opens up the discussion of the industry moving past traditional standards of beauty, allowing room for new intellectual thought processes and denying the age-old idea of fashion being equivalent to mindlessness.

Credits:

Director: Luke Gilford
Score: Jake Shears
Voice: Jane Fonda
Wardrobe: Prada