For the Saint Laurent pre-fall 2013 ad campaign Hedi Slimane called upon Freja Beha Erichsen to bring the clothes to life. The Danish supermodel brought her rocker attitude to the collection of slim-fit smoking jackets, leather pieces, and easy blouses for a final product that comes across as equal parts refined and edgy. Shot in Slimane’s signature black and white style and shown opposite images of the new Paris flagship store at 53 Avenue Montaigne the images show a style that is classically Saint Laurent with a heavy dose of downtown sex appeal.
Image: Fashion Gone Rogue
Image: Fashion Gone Rogue
Image: Fashion Gone Rogue
Image: Fashion Gone Rogue
Image: Fashion Gone Rogue
Image: Fashion Gone Rogue
Image: Fashion Gone Rogue
Images: Fashion Gone Rogue
Words: Emma Remington
