Puma Fashion Shoot

In celebration of Puma’s longstanding corroboration of African football, the global ‘sports lifestyle’ brand commissioned prominent New York artist Kehinde Wiley to create artworks in honour of the beautiful game and its African superstars. For our fashion section this season, one small seed constructed a shoot inspired by his art, featuring the Puma Africa Collection that draws on the decorative elements of Kehinde’s flamboyant portraits. Watch the video to witness just what goes on, the other side of the lens, in a one small seed fashion feature. Length 03:32 ( April 2010 )