On 6 March 2014 PUMA opened its first PUMA SELECT pop-up store at 137 Bree Street, Cape Town. Igniting a creative spark for World Design Capital 2014, the spot was designed by 3D industrial designer Ben Wilson (Wilson Brothers) in collaboration with Adam Brinkworth of interior and architectural design agency Brinkworth. It will be open for a year and showcase PUMA‘s premium products, but what’s more, the shop will feature collaborations with top designers, creatives and influencers. For updates find PUMA on Facebook or follow @PUMASouthAfrica and #PUMASelectCT to join the conversation.
It isn’t about being ostentatious or showing off using lavish materials. We think it’s much more about honesty to materials and the craft, and lets the product speak for itself. – Adam Brinkworth