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adidas Originals Superstar Campaign: Igniting Creative Empowerment
Superstar: It’s not about taking the easy route… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...
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adidas originals Superstar Campaign: Bringing Superstardom to the Street
Superstar: Is not what you think it is… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...
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adidas Originals Superstar Launch: Inspiring Creative Courage
Global superstars – Rita Ora, David Beckham, Pharrell Williams and Damian Lillard – are at the centre of the adidas Originals Superstar Launch 2015. The provocative movement aims to reclaim the word and meaning of ‘superstar’. In 1969, when adidas first launched the Superstar shoe, the meaning of the word was clear-cut! In today’s world,...
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A Tribute to Gonz
Mark ‘Gonz’ Gonzales has been a member of the adidas Skateboarding family for 15 years. Inspiring, developing and nurturing the skateboarding program, Gonz single-handedly revolutionized the world of street skating in awesomely unalterable ways over the past 15 years. To honour his inspirational lifestyle adidas Skateboarding and AREA3 in Joburg are displaying the art of...
