LEVI’S® 501® INTERPRETATION: VOTING & COMPETITION!
To celebrate 140 years of an American icon, eight SA creatives have taken the Levi’s® 501® out on the town and documented their ventures through photographs showcased on onesmallseed.com as part of a global campaign called ‘What’s Your Interpretation?’ It is now up to you to vote for who you think interpreted the iconic pair...
140 YEARS OF A CULTURAL ICON: INTRODUCING THE LEVI’S® 501® IN COLOUR
To celebrate 140 years of an American icon, the Levi’s® 501® will not only be available in mineral red, chalk blue and ivy green this season, but Levi’s® is also launching a global campaign called ‘What’s Your Interpretation?’ Locally, eight South African creatives — Max Mogale, Sergio Ines, Grant Payne, Dan Nash, Marco Riekstins, Roy...
LEVI’S® 501® INTERPRETATION: SERGIO INES
Sergio Ines is a Creative Director at a Cape Town ad agency. He believes that when you’re asking someone for money, you should wear a tie — he spends a lot of time asking people for money. When he can, Sergio likes to talk men’s fashion on his blog WhatMyBoyfriendWore.com in the hope...
