We’re still very impressed of the Versace for H&M collection, but H&M has already announced a new collaboration. The Swedish brand will collaborate again with an Italian high fashion label. Now it’s up to Marni. Marni is founded by Consuelo Castiglioni in 1994, who has always been the label’s designer.
The collection will include a lot of bohemian items, which made the label as famous. Next spring Marni will bring H&M a lot of bright coloured prints and African inspired designs. Just add some materials of your own wardrobe to have the Marni-style. The collection looks also very wearable what makes it easy to buy a Marni-item.
Founder and Creative Director Consuelo Castiglioni:
I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.
Creative Advisor for H&M Margareta van den Bosch:
We all love the collection here at H&M and we believe that our customers will feel the same way. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of prints and colors, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time. as the collection will truly prove to be a lovely statement for spring.
Marni will also design a so-called signature print for H&M. Already gone mad and want to know how the collection looks? Watch the video below.
