Who Hates Hipsters?
It might be difficult to come to terms with, but society is turning on the hipster. The province of British Columbia created billboards in 2012 — to the disdain of many students — to encourage youth to stop being hipsters and get a job. And, more recently, South African brewers Garagista have sent out a...
Clouds and Drones for the #First Skate Revolution
Skateboarding in Budapest had its heyday in the ‘90s but, with only one skate shop and nowhere to skate, it only went – excuse the pun –‘downhill’ from there. Luckily, Hungarian skateboarder Balasz Jassek and Vodafone came up with a plan: organise the #First Skate Revolution in Budapest. To get kids away from their iPad...
A first for technology, many firsts for humanity
Vodafone has recently launched a ‘firsts’ campaign to ‘help people do things for the first time’. At firsts.com, you’ll be able to view videos following inspirational people such as, for example, Olympian Mary Kom as she builds India’s first female fight club in the remote region of Manipur or rapper Spoek Mathambo, who crosses Africa...
Nike is dropping big names and most probably lots of cash in this ad
‘Every touch of the ball proves that football will always belong to those who Risk Everything, even when it matters the most,’ advises Nike in its ad out in time for the 2014 Worldcup in Brazil. The epic video is accompanied by the catchy tune ‘Miss Alissa’ by The Eagles of Death Metal and features...
Our Selection of Kick-ass Soccer Ads for Brazil 2014
12 June 2014 — the official start of The Fifa World Cup 2014 in Brazil — is fast approaching and numerous ads are intensifying the countdown. Of course the main aim is to showcase the brand and its product, but some of these clips will have you on the edge of your seat ready for...
GAP PRESENTS ‘LIVED-IN’ SPRING CAMPAIGN
To introduce their new spring collection, Gap presents ‘Lived-In’ — a global campaign to celebrate the authentic attitude captured in the brand’s products. Through featuring a modern and youthful interpretation of classic and casual styles, the spring 2014 items exemplify Gap’s years-long belief in the power of the individual. So this season the ‘Lived-In’ attitude...
Humans in Full Body Rubber for Japanese Condom Advert
‘As the air is sucked out, I start feeling his temperature, his sweat,’ explains one of the female models who was ‘packed together’ with her partner for Condomania’s new condom advert shot by documentary photographer Hal. Although it aims to encourage safe sex and eternal devotion through advising ‘Preserve the love. Wear a condom,’ the...
Design Your Very Own Grolsch Swingtop & Win A MacBook Air
Calling all design schools and artists and designers, Grolsch invites you to put your best design to the test and design a new label for the Swingtop bottle. The label that makes us jump out of our seat will win… What’s the prize? It depends on how you enter… See, Grolsch understands that not every...
Diesel | The A-Z of Dancing
Diesel‘s new ad, featuring well-known dancers showing us the world’s fav moves in alphabetical order, has made its rounds on the net since it was first published on 11 April. This is probably due to the coolheaded but catchy ‘Wut’ by rapper Leif and the uber-cool boogying accompanying it, but also because — from rhumba...
one small seed x adidas | A Collaborative Fashion Shoot
Thanks to adidas Originals we had the pleasure to style our very own look with items selected from the new adidas Originals Women’s Collection. We absolutely loved the World Cup 2014-anticipating Brazilian-style prints by The Farm Company, so incorporating them into the shoot was a must. The rest just flowed from there, and now we...
City of Cape Town Logo | A Welcomed Alternative
About a month ago, our Editor-in-Chief Giuseppe Russo, shared his critical design opinion about the new City of Cape Town logo in this post. We got a great amount of feedback and following that post, there has since been ongoing controversy and press on the topic. Basically, people feel that the logo was not crafted...
The Coca-Cola Social Media Guard | Bright Idea
In the last few years, social media has dominated our daily lives, and quite literally changed the way we ‘share’ moments with each other. While technology brings an undeniable value to our world, check out this clever commentary created by Coco-Cola: And you watched this on your phone, didn’t you?
GAP GOES BACK TO BLUE
To celebrate its heritage, Gap launches the global campaign ‘Back to Blue’. According to Seth Farbman, Gap’s Global Chief Marketing Officer, ‘Back to Blue means getting back to what matters most – our truest selves, when we are most comfortable in our own skin.’ The collection includes iconic denim pieces such as denim jackets, sweaters...
