adidas Originals presents All Originals Spring/Summer ’13
On Thursday 14 August, adidas Originals showcased key looks from their upcoming Spring Summer ’13 range at an exclusive, VIP fashion show hosted at AREA3. The project that led to the exhibition was developed to create an honest, bottom-up story that would resonate with the people who love the adidas brand.
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Backstage Epilepsy by Photographer Waldo Pretorius
Only some witness the final product and the few moments of perfection from the viewers’ seats of the catwalk. Designers spend months immersed in their work to bring their visions to life at the show. Filmed at the 2013 SA Fashion Week and Mercedes-Benz Fashion Week, photographer Waldo Pretorius‘ short film, Backstage Epilepsy, offers a...
Essence of the Urban Hippie
Damien Krisl is no stranger to the fashion scene. After winning numerous awards for his film Amphitrite his latest short film Urban Hippie is expected to make a splash as well. The short film tells the story of a young girl in love shrouded by her own feelings and imagination. Through explosions of colours and...
Animalistic Femininity | The Capsule
Set in the shadowy corners of the Cyclades islands, THE CAPSULE is a haunting exploration of femininity, control, instinct, and raw impulse. Commissioned by Dakis Joannou, founder of the DESTE Foundation of Contemporary Art in Greece, the short film was directed under the Gothic guise and whimsical touch of Athina Rachel Tsangari. Toying with the...
Karl Lagerfeld | Once Upon A Time…
Karl Lagerfeld, the creative director of Chanel and all around artistic mastermind, has released yet another film for the famed fashion house, premiering today, May 8th, at Chanel’s Cruise collection event in Singapore. (Length: 18:00)
James Franco Debuts Gucci Documentary Trailer
Fresh from premiering the film at the Tribeca Film Festival, James Franco has released the trailer for his documentary The Director. The film’s title is a reference to Frida Giannini, the creative director behind design powerhouse Gucci. The style sovereign has been renowned for its close-kept privacy, but Franco has collaborated with Giannini to produce...
LEVI’S® 501® INTERPRETATION: DYLAN MUHLENBERG
Dylan Muhlenberg grew up with a love for words and has worked in the magazine industry for a decade now. After eight years of living the lux life at GQ he’s now realized that health is the new wealth and is helping men to become better versions of themselves at the country’s biggest men’s magazine,...
LEVI’S® 501® INTERPRETATION: MARCO RIEKSTINS
Marco Riekstins is a fashion blogger, writer and stylist living in Johannesburg. Built under the premise that any man can live a fashionable existence, Man of the Cloth has grown immensely into a local favourite for men on the go and continues to expand into various other subjects online five years on.
The Suit Makes a Man
Thousands of migrants come to South Africa looking for a piece of the African Dream. They are drawn by the well-spread knowledge of Johannesburg being the leading financial centre on the continent. Sadly, most of them, once arrived, don’t make a lot of money. But there are a few who do. Rafael, a tailor from...
Music uncorked: Sound in a Bottle
Life is becoming music. Tama Art University student Jun Fujiwara, has invented a bottle in which sounds are trapped in and then mixed to make novel music. In the spirit of the ‘i’ revolution where iPods, iPads, iTunes and such make an experience as personal as possible, this sound in a bottle takes the concept...
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The Fashion Movie Project – Videos Revealed!
The Fashion Movie Project is a collaboration between 10and5 and the Elizabeth Galloway Academy of Fashion Design. The idea was simple: get young Cape Town-based photographers to team up with a styling team from Elizabeth Galloway as well as a local fashion label. The aim? To make a short fashion video with a Canon 7D....
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Adidas calling South Africans to #represent!
Launched on September 3rd 2012, adidas has created a campaign – All Originals #Represent – calling on South Africans to represent the brand with originality, creativity and passion through loading videos, images, audio and mantras as a crew (two or more people) to its campaign website. Uploading must be completed by 7 October 2012. (video)...
LOUIS VUITTON – Tribute to Muhammad Ali – ”Dream”
Louis Vuitton‘s new Journey campaign, paying tribute to Muhammad Ali with word artist Yasiin Bey (formerly known as Mos Def) and calligraphy artist Niels Shoe Meulman. Length 01:37 LOUIS VUITTON – Tribute to Muhammad Ali – ”Dream” from Benedicte Luneau on Vimeo. Source : vimeo
