No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

The LEGO Movie | This Ain’t Child’s Play

It’s been dubbed ‘the greatest commercial in history’, coming in at an impressive 100-minutes and directed by Phil Lord and Christopher Miller. The Lego Movie, initially released at the start of this month, is already a blockbuster hit, bringing in $69 million in its opening weekend. As one of the most popular toy manufacturers in...

Beatenberg | Beaten Everyone To It

Beatenberg has a lot to be proud of right now. As a local Cape-Town band consisting of singer and guitarist Matthew Field, bass player Ross Dorkin and drummer Robin Brink, their indie-pop music has been appearing more and more on our radio frequencies, with the melodic guitar twangs of their hit single ‘Chelsea Blakemore’ becoming...

Public Intimacy | South African Art in San Francisco

When Madiba passed away in December last year, people resonated with gratitude for the positive change that the legend brought to South Africa and the world. As our country is about to enter into the fifth democratic election that will take place on 7 May 2014, the new Public Intimacy: Art and Other Ordinary Acts...

250gram Competition | Winners

250gram is a new tech start-up that allows you to print your favourite selection of Instagrams on polaroid-styled paper. Two weeks ago, one small seed collaborated with 250gram to create an exciting competition where we called for all savvy Instagrammers to capture cool things or fun moments and share them with us. Thank you to...

The Coca-Cola Social Media Guard | Bright Idea

In the last few years, social media has dominated our daily lives, and quite literally changed the way we ‘share’ moments with each other. While technology brings an undeniable value to our world, check out this clever commentary created by Coco-Cola: And you watched this on your phone, didn’t you?

ALBUM OF THE WEEK | FEBRUARY, WEEK 04

This week’s Album of the Week is entitled Take Me Away and is by onesmallseed.net member Sheldon Evans. In explaining his concept, Sheldon writes ‘have you ever dreamed that you could just float away and come back as you wished? I have, and that’s why I have come up with this personal project showing up...

IMAGES OF THE WEEK: FEBRUARY

At the end of each week, we add four more images from onesmallseed.net to the relevant month’s gallery collection on onesmallseed.com. All images are the featured works of members of one small seed network, our creative online community. To have your work featured here, simply sign up as a member and start uploading! Week 02...

The Street Store | Taking the Clothes off your Back

The Street Store – the world’s first rent-free, premise-free, pop-up charity store began in January this year. Started right in the heart of Cape Town by Max Pazak and Kayli Vee Levitan, the idea is to set up temporary spaces where clothes can be given away to the poor through a real shopping experience that...

COMPETITION: 250gram | Worth its Weight in Instagrams

250gram is a new tech start-up that allows you to print your favourite selection of Instagrams on polaroid-styled paper. Named after the 250gsm high quality paper they use to print on, the idea has been readily welcomed by the city’s Instagramming community. If you’re a savvy Instagrammer with a good eye for capturing cool things...

COMPETITION: MAKE-BELIEVE presents LUCID ILLUSIONS

MAKE-BELIEVE presents LUCID ILLUSIONS happens on 22 February at the Nelson’s Creek Wine Estate with a crisp swimming pool surrounded by idyllic grass lawns. On the line-up are PHAT JACK (The Warm-Up/Jhb), SOUND SENSIBLE, (Toy-Toy / Jhb), Afterlife AV, Black Book, Bruno Morphet, Helmut J, One Track Mike, Sadhu Sensi and The Skene Brothers. We...

GAP GOES BACK TO BLUE

To celebrate its heritage, Gap launches the global campaign ‘Back to Blue’. According to Seth Farbman, Gap’s Global Chief Marketing Officer, ‘Back to Blue means getting back to what matters most – our truest selves, when we are most comfortable in our own skin.’ The collection includes iconic denim pieces such as denim jackets, sweaters...

Kaveh Golestan | ‘The Citadel’

From 1975 – 1977, Iranian documentary photographer Kaveh Golestan took photographs of women working in the Citadel of Shahr-e No, the red light district of Teheran. Although his jarring realism and artsy street photography has influenced many Iranian artists, it has not been prized to the same extent in Europe. Yet 11 years after his...
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