No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

A Naughty Fairytale | Ellen von Unwerth

She began her career as a model but since she snapped her first photograph Ellen von Unwerth has enthralled the fashion and pop industries. Her explosive, sexually charged imagery is a playful exploration of femininity and female power. Known for her ability to capture seductive fashion narratives, von Unwerth has spent two decades featuring her...

SEAN SULLIVAN | THE IMPOSSIBLE COOL

Sean Sullivan — a writer, photographer and director — collaborated with Russell Blackmore of Sonic Editions to curate a collection of impossibly cool, rare photographs found at the maximum security Corbis Archive at Iron Mountain, Pennsylvania — Jim Morrison, Martin Luther King and William S. Burroughs are just a few who are part of this...

Nick Knight | Haute Death

Since his first foray into fashion photography, Nick Knight has ignited the industry with his re-conceptualisation of beauty. His bold looks and daring techniques have shaped him as one of the pioneers of modern photography. Knight’s entrance into the photography world has seen him flash through the editorials of Vogue, Dazed & Confused, W Magazine,...

Contact to The Caverns of Telos | The Lumerians

Influenced by music that transcends cultural, historical and genre assumptions, such as 1970s German Krautrock bands Can and Neu!, as well as African, South American and Turkish psychedelic rock, The Lumerians manage to create a sound that is neither of past, present nor future but simply of intelligent but not over-thought quality. This may be...

New Release: Sean Armstrong | ‘Took Control’

DJ, MC and producer Sean Armstrong — who has performed alongside artists like The Roots, Pete Rock, Little Brother, EPMD, and Kid Capri as DJ Face — is releasing his new album Marble Cake Diaries on 19 November. Here’s the video to the album’s lead single ‘Took Control’ (track available here) featuring Tajai from Souls...

| interview | Old Money: real life black science fiction

Ahmad Julian aka Scheme and Andre Oswald make up the New York duo OLD MONEY. Together they create music which blends influences of global bass, soul, dancehall, spoken word and hip-hop to stretch the limits of new-age music. They’ve performed and DJ’d alongside the likes of The Cool Kids, Maluca + Paul Devro (Mad Decent),...

Interview | Yuriy Gurzhy | Russian Disco in Berlin

About three years after immigrating to Berlin, Germany, from Russia and the Ukraine respectively, Wladimir Kaminer and Yuriy Gurzhy started the legendary eastern-disco club night ‘Russendisko’ (Russian disco) in 1999 — first at Café Zapata and then at cultbar Kaffee Burger — by putting light on music that was previously eclipsed by the Iron Curtain....

It’s Not Happening Here. But It Is Happening Now

Living in what we call ‘the first world’, it’s easy to forget that the majority of humanity might be in deep distress when we grumpily wait for the make-up-ad-covered bus to the much-hated ‘daily drill’ in the morning. That’s why Amnesty International launched an awareness campaign in Switzerland to sensitize citizens to the human rights...

Dance your way to NYC with Shield’s DO: DANCE Campaign!

Shield is touring South Africa, looking to uncover the best of the best Urban Dancers. Get your friends and join us at one of the DO:DANCE Roadshows. Impress the judges with your expression of the Shield Extreme Dance Move and you could be flown to the world’s biggest demonstration of street dance – The New...

Strange Bedfellows: A Case of Unlikely Collaborations

Industry giants often make for strange bedfellows and there is nothing more fascinating than a case of unlikely collaborations. We’ve seen and heard some of the most bizarre, captivating musical collaborations rock stages and top charts, but what happens when industries collide? Digging into the chronicles of some of the most revered historic brands, as...

Caleb Charland’s art in science

Maine-born photographer Caleb Charland explores the world of physics and mathematics in his extraordinary photography. Growing up in a rural household, where he spent a lot of time helping his father, he learned to appreciate the power and tools that materials hold.

Escándalo: a Cruise 2014 Fashion Film by Karla Colletto

It-girl is on the run in Karla Colletto‘s new Cruise 2014 short film, entitled Escándalo. Where she’s going, nobody knows! Ah, life!

| Competition | Griet & Arcade Empire presents Halloween 2013!

Welcome to Halloween 2013! On Friday 1 November GRIET and Arcade Empire have joined forces to bring you a massive Halloween Block Party Experience. Three themed stages, a killer line-up and plenty surprises… What more can you want! So, if you’re in PTA over Halloween, read on to see how to win a double ticket...
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