No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

M.I.A. uncovered: Documentary Teaser

The 37-year-old English artist M.I.A (real name Mathangi “Maya” Arulpragasam) is well known for her controversial and provocative techniques. Unwilling to be swayed by the media, she has firmly expressed her views in shocking and intriguing ways. With aggressive lyrics and catchy beats M.I.A. has carved a permanent and revered spot in music history. Steve...

#bottomrightcorner: The Contributor Edition

Every week we compile a selection of music to sing you into the weekend and list them in a post called #bottomrightcorner. Sometimes new tunes, sometimes themed tunes and sometimes we ask a music aficionado to choose the tunes for us. This week, we hand over the selection process to our unofficial Detroit contributor, Mr...

Nine Inch Nails: A haunting comeback

Nine Inch Nails recently released a hard-hitting video for their song ‘Came Back Haunted.’ This video is not for the epileptic-prone as it cautions at the beginning of the video. Constant strobes and jumping between an insect girl and random flashing faces sets the video apart: it’s dark, eerie, and filled with sinister images. David...

Painting Austria: Highlights from the 15th World Bodypainting Festival

Body art takes on a new level in the 15th annual World Bodypainting Festival held in Austria. The week-long festival functions as the Academy Awards of body paint. Hundreds of artists from around the world gathered to strut their stuff with intricate and colourful designs. Artists competed for the world title in five categories and...

ISO – Heaven (Official Music Video)

ISO has released the official music video for their latest single ‘Heaven’, which is their third single from their fourth studio album titled Piece by Piece (2012). Back in 2011, the team at one small seed got a chance to follow the band on their journey to perform at Synergy Live… Check out both videos...

Babatunde: Capulana Fever

The word Babatunde is a Yoruba (Nigerian) name and when translated it means ‘the father returns.’ Born in the heart of Johannesburg’s CBD, Babatunde has grown from a headwear experiment into a concept brand. Babatunde launched in July 2010 with a range of hats and caps but has since grown into a concept brand including...

JOBURG PARTY! – A snapshot of SA’s new youth underground

Over two days and nights in Johannesburg, South Africa, Rod Stanley & Chris Saunders travelled to illegal rooftop parties, warehouse raves, street fashion shoots and poolside jams to meet some of the young musicians, DJs, zine publishers and artists set on taking the SA scene global, and asked them how the city’s youth culture is...

#FYI: Floating Bathtubs and other cool shit

At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for...

American photography icon Bert Stern dies age 83

What do Audrey Hepburn, Elizabeth Taylor, Sophia Loren, and Brigitte Bardot have in common besides eternal fame? They were all clients of the late fashion photographer icon Bert Stern, who passed away on June 26 2013.

Dear Reader – Took Them Away (Official music Video)

DEAR READER returns with another powerful new video from her latest album Rivonia, out now through City Slang. Directed by multi-award winning Rob Savage, the new clip illustrates ‘Took Them Away’, one of the most heartbreaking tracks from this startling journey through a childhood spent in apartheid South Africa.

12 Greatest Designs of the Century

In the past century we have gone from handwritten letters and snail mail to social media obsessed zombies with iPhone apps for every situation in life. That’s why it’s not a surprise that the Apple Macintosh was recently selected as one of the greatest designs of the past century. What is shocking, are some of...

Backstage Epilepsy by Photographer Waldo Pretorius

Only some witness the final product and the few moments of perfection from the viewers’ seats of the catwalk. Designers spend months immersed in their work to bring their visions to life at the show. Filmed at the 2013 SA Fashion Week and Mercedes-Benz Fashion Week, photographer Waldo Pretorius‘ short film, Backstage Epilepsy, offers a...

Building Bodies

Body building is taking on a new form, and we’re not talking about gym-crazy beef cakes hyped up on steroids. Photographer Jess Bonham and set designer Anna Lomax are creating bodies from random materials in their latest project fittingly titled ‘Body Building.’ Set in front of plain white backgrounds, these artists have discovered a brand...
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