No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

James Franco Debuts Gucci Documentary Trailer

Fresh from premiering the film at the Tribeca Film Festival, James Franco has released the trailer for his documentary The Director. The film’s title is a reference to Frida Giannini, the creative director behind design powerhouse Gucci. The style sovereign has been renowned for its close-kept privacy, but Franco has collaborated with Giannini to produce...

LEVI’S® 501® INTERPRETATION: VOTING & COMPETITION!

To celebrate 140 years of an American icon, eight SA creatives have taken the Levi’s® 501® out on the town and documented their ventures through photographs showcased on onesmallseed.com as part of a global campaign called ‘What’s Your Interpretation?’ It is now up to you to vote for who you think interpreted the iconic pair...

Gazelle featuring Devi Mambouka and Jogyo | ‘R.U.N’

Here is the brand new video for a single from Gazelle that could easily find its way onto your next playlist.

Jay Shells: Taking Hip-Hop Back To The Streets

Since the beginning hip-hop artists have taken pride in the places they come from and make mention of their stomping grounds in the rhymes they write. For his latest project Rap Quotes the artist and self-proclaimed ‘nerdy hip-hop fan’ Jay Shells has begun to go around New York City, marking the spots that artists have...

#FYI: Sandwich Bikes and other cool shit…

At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for...

IMAGES OF THE WEEK: April

At the end of each week, we add four more images from onesmallseed.net to the relevant month’s gallery collection on onesmallseed.com. All images are the featured works of members of one small seed network, our creative online community. To have your work featured here, simply sign up as a member and start uploading! Enjoy our selection for April!  ...

Album of the Week: April, Week 03

This week’s Album of the Week is titled Days Like None Before and is by onesmallseed.net member Sven Kristian.  Join onesmallseed.net today and have your own work featured.

Tribeca Film Festival 2013, It’s Here

Today, April 17th, marks the first day of the 2013 Tribeca Film Festival in New York City. From over 5,000 submissions, the final 217 films have been chosen and demonstrate that creativity and love are alive and well in the film industry.

Win Tickets to The Kooks Live in CPT and JHB | #5GumExperience Giveaway!

#5GumExperience is bringing explosive, award-winning British indie rockers The Kooks to South African shores! The band will hit Jozi on 19 April and Cape Town on 20 April to play their first ever South African gig. As with any #5GumExperience, tickets cannot be purchased and are only accessible via the 5 Gum Facebook page. Unfortunately,...

140 YEARS OF A CULTURAL ICON: INTRODUCING THE LEVI’S® 501® IN COLOUR

To celebrate 140 years of an American icon, the Levi’s® 501® will not only be available in mineral red, chalk blue and ivy green this season, but Levi’s® is also launching a global campaign called ‘What’s Your Interpretation?’ Locally, eight South African creatives — Max Mogale, Sergio Ines, Grant Payne, Dan Nash, Marco Riekstins, Roy...

LEVI’S® 501® INTERPRETATION: DYLAN MUHLENBERG

Dylan Muhlenberg grew up with a love for words and has worked in the magazine industry for a decade now. After eight years of living the lux life at GQ he’s now realized that health is the new wealth and is helping men to become better versions of themselves at the country’s biggest men’s magazine,...

LEVI’S® 501® INTERPRETATION: MARCO RIEKSTINS

Marco Riekstins is a fashion blogger, writer and stylist living in Johannesburg. Built under the premise that any man can live a fashionable existence, Man of the Cloth has grown immensely into a local favourite for men on the go and continues to expand into various other subjects online five years on.

LEVI’S® 501® INTERPRETATION: ROY POTTERILL

A long-time fixture of the Joburg creative community, Roy Potterill has always had an eye for opportunity and a talent for making things happen. Having got his hands dirty in everything from textiles to tattoo shops, his current passions for photography, technology and emerging markets have seen him rise to fame as a mobile photographer,...
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