No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

LEVI’S® 501® INTERPRETATION: DAN NASH

  Creator and editor of South Africa’s Favourite Second Best Entertainment blog, Bangers & Nash. Online marketing consultant. MFCEO of #WhatUpRibs.           To find out more about go to bangersandnash.com. And for more information on ‘501® Interpretation’ click here!   GALLERY Portrait by Paul Ward

LEVI’S® 501® INTERPRETATION: GRANT PAYNE

  Hello, mynameisgrant. I am a 25-year-old South African-based photographer/creator. Born and bred in the 031, I call Durban home but now make my bed in Cape Town. My roots in photography lie deep in the streets. Black and white, shape and shadows… I am one of those shoot-first-ask-later kinda’ guys. I don’t often look...

LEVI’S® 501® INTERPRETATION: SERGIO INES

    Sergio Ines is a Creative Director at a Cape Town ad agency. He believes that when you’re asking someone for money, you should wear a tie — he spends a lot of time asking people for money. When he can, Sergio likes to talk men’s fashion on his blog WhatMyBoyfriendWore.com in the hope...

LEVI’S® 501® INTERPRETATION: Andrew Berry

I look for cool things, mainly South African cool things, but also cool things in general. I then help other people see these cool things by putting them on We-are-awesome

LEVI’S® 501® INTERPRETATION: MAX MOGALE

      Max Mogale’s world revolves around taking pictures. It’s that simple. Renowned for documenting the Cape Town street scene, Max’s photographic skills have seen him quickly rise through the ranks of the city’s social documentary crowd. A mix of colour and movement with a little street edge keeps Max’s work fresh and constantly...

#FYI: Random access memories and other cool shit…

At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for...

The World According to Doug Aitken

Since his first exhibit in 1991 Doug Aitken, the conceptual artist from Los Angeles, has challenged conventional notions of what art can be. He is known for his innovative use of various mediums in order to create work that discusses how human memories and time fuse together with the world around us.

GOO GOO DOLLS | EXCLUSIVE VIDEO PREMIERE

Ahead of multi-platinum, Grammy-nominated alt-rockers The Goo Goo Dolls’ new release Magnetic on 7 May 2013, one small seed in collaboration with Warner Music Gallo Africa (who have signed the likes of Led Zeppelin and The Black Keys) present you the video to the first single off their tenth album. You can pre-order it on...

Le Petit Prince a 70 ans! Joyeux anniversaire!

The Little Prince was born into the oncoming turmoil of World War Two, yet the tender fable has become a revered artifact of wisdom, truth, and a gentle search for social justice. Antoine de Saint-Exupéry may not have lived to witness the extraordinary fate of his prized literary brilliance, but as 6 April 2013 marks...

Here’s to the Dreamers: A closer look at 2013s imaginative fashion

Many designers have been focusing on ‘functionality’ lately, on making clothes that can easily be incorporated into a person’s preexisting closet. That, however, is not the objective of all ateliers. For the 2013 collections a number of designers presented opulent collections that created fantasy worlds and played with one’s imagination. The following are four collections...

AWARD-WINNING UK INDIE ACT ALT-J TO ROCK 2013’s DAISIES!

Rocking the Daisies is no stranger to SA music-lovers. The alternative, rock-centric festival has been a fixture in the local music scene for the past eight years, and with artists like Bloc Party taking the stage and 15000 tickets being sold last year, the music event shows no sign of slowing down. This year they...

A$AP Rocky feat. Skrillex & Birdy Nam Nam

A$AP Rocky’s new tune could provide the score for a drug fiendish night on the town or an action-packed cinematic explosion. The music video was shot in the Dominican Republic and although A$AP and his buddies Skrillex and Birdy Nam Nam are having some crazy, dirty fun, the clip exposes the dark adventures of child...

Max Papeschi: Butchering Innocence

Max Papeschi may have begun his career as an author and director in film, television, and theatre, but the avante garde daredevil has twisted his skills into something a little more wicked. The satirical artist is known for his nightmarish re-intereterpretations of children’s fictional favourites. His visions see Mickey Mouse as a naked prostituting Nazi,...
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