No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
DIGITAL PHOTOGRAPHY EXPLAINED

DIGITAL PHOTOGRAPHY EXPLAINED

Written by Daniel van Flymen in December 2010, this is a piece is about the current wave of digital-lomo-photography. Daniel shares “I find it interesting for a number of reasons, all of which have their dis/advantages…”
Picture This iPhone/iPad App

Picture This iPhone/iPad App

one small seed is proud to announce the launch of the application for Picture This, our photography publication, for iPad and iPhone. Picture This has 12 digital magazine editions to date, each comprising over 100 pages of breathtaking photography created by one small seed network members. Picture This published its first print edition in late...
AJ FOSIK: IN THE TEETH OF STUPEFYING ODDS

AJ FOSIK: IN THE TEETH OF STUPEFYING ODDS

Sarah Jayne Fell talks to AJ Fosik about God, acid trips and impending doom, as well as his latest body of work, which fits somewhere roughly in between.
JACOB DAHLGREN: CONCEPTUAL ART

JACOB DAHLGREN: CONCEPTUAL ART

Jacob Dahlgren is a painter, sculptor and conceptual artist who mostly works with what everyday life has to offer and unconventional materials. Jacob finds abstraction in everything he sees, and employs the objects to create dynamic interactive installations and performances. When put together in his artworks, the individual objects lose their designated function, their original...
The Plasticity of Pretty

The Plasticity of Pretty

The surreal characters that inhabit Brian Walker’s creations would be right at home in a dark fantasy-comedy film, like Death Becomes Her meets The Addams Family, but with a better makeover. Looking to peel away the façade, Sarah Jayne Fell hunts down the Australian digital artist to uncover whether there are any meaty hidden layers...
Themba Mngomezulu: Will the Real Darkie Please Stand Up?

Themba Mngomezulu: Will the Real Darkie Please Stand Up?

You might think that someone without a plan is unimaginative and disorganised, but it’s quite the opposite when it comes to the man behind Darkie clothing designs. He takes life as it comes and the word ‘spontaneous’ probably sums him up best. But who is Themba Mngomezulu?
SILLY RABBIT 2010 COLLECTION BY ZAYAAN MAJIET

SILLY RABBIT 2010 COLLECTION BY ZAYAAN MAJIET

INTERVIEW WITH ZAYAAN MAJIET BY AMY ABRAHAMS   Amy Abrahams: You have to tell me about the name Silly Rabbit, where did it come from? Zayaan Majiet: Silly Rabbit was a name that just popped up and kind of stuck. Kill Bill Vol.1 is my all time favourite movie, and there is a scene about...
THE WILD EYES

THE WILD EYES

Cape Town’s musical vagabonds, The Wild Eyes, are back to captivate you with their raw, honest and electrifying sound. Colourful, crafty and energetic, they take you on an audio rampage of the unexpected. They’re not a “white boys who can dance” kind of band, so P L E A S E do not mention Indie-Electro-Rock....
Shiny, Happy, People... The people of Joburg

Shiny, Happy, People… The people of Joburg

Not often do you meet a person who emits an energy that continues to resonate through you. Well Spoek Mathambo is that guy. An Ndebele Prince, a DJ, graphic artist and recently Mshini Wam – Spoek transcends all those petty nationalisms. Berlin. Germany. Miami. New York. He travels the world, making friends and breaking stereotypes, breeding...
ARTIST PROFILE: SOME GROW YOUNG

ARTIST PROFILE: SOME GROW YOUNG

Joburg-based collective Some Grow Young are slowly infiltrating the mind-rhythms of the people with their fresh, intelligent brand of exploration and storytelling. Their music unravels the vivid balance of pain and beauty, along with thought-provoking anecdotes masterfully told through tales from a mystical world…   Tell us a bit more about your musical backgrounds and where it all started. Musically, our...
Design Is A Good Idea

Design Is A Good Idea

According to their Facebook page, Design is a good idea “is an international design resource, which also operates as a graphic/interior/product design studio and showroom based in Johannesburg.” I caught up with Bruce Cowie – the ‘Evangelist at Design is a good idea’ – about the company, himself and all other things design. Check it...
The Ecomo Home - architect Pietro Russo published in Arch Daily

The Ecomo Home – architect Pietro Russo published in Arch Daily

Showcased in issue 14 of one small seed magazine, The Ecomo Home project by architect Pietro Russo has been published in the internationally renowned architecture website Arch Daily (www.archdaily.com).
Puma/Kehinde Wiley Fashion Shoot: Afro-Gazing

Puma/Kehinde Wiley Fashion Shoot: Afro-Gazing

In celebration of Puma’s longstanding corroboration of African football, the global ‘sports lifestyle’ brand commissioned prominent New York artist Kehinde Wiley to create artworks in honour of the beautiful game and its African superstars. For our fashion section in Winter 2010, one small seed constructed a shoot inspired by his art, featuring the Puma Africa...
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