No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Grolsch Picture This Event

Grolsch Picture This Event

An exciting development for one small seed in collaboration with Grolsch and African Dope Records, one small seed proudly launched the very first print edition of Picture This. A two-night event held at the Grand Daddy Hotel in Long Street as part of Creative Week, Cape Town played host to this innovative new venture between...
Billy Talent

Billy Talent

On the 4th August 2010, Billy Talent arrived in South Africa. Their debut destination was Cape Town at the 3 Arts Theatre in Plumstead. Hours before the gig, the one small seed TV crew sat down with lead singer Ben Kowalewicz and drummer Aaron Solowoniuk to talk about their humble beginnings and their experience of...
Masters of Rock Tour starring Deep Purple

Masters of Rock Tour starring Deep Purple

One of the outcomes of South Africa hosting that global sports tournament that shall not be named is the sudden surge in international stars popping up all over SA – all, no doubt, with their eyes on their share of the money-pie. From the UK’s Fatboy Slim claiming to be the official DJ of the...
Puma Fashion Shoot

Puma Fashion Shoot

In celebration of Puma’s longstanding corroboration of African football, the global ‘sports lifestyle’ brand commissioned prominent New York artist Kehinde Wiley to create artworks in honour of the beautiful game and its African superstars. For our fashion section this season, one small seed constructed a shoot inspired by his art, featuring the Puma Africa Collection...

FlashBack | Just Swimmingly | Issue17

Photography: Johan Wilke Stylist: Justin Jurd & Bettina Louw Hair & Make-Up: Bianca Hartkopf Model: Betina Louw @ Faith Models Read the rest of issue 17: Open publication – Free publishing – More south africa Click here to view our #flashBack selection for September.

FlashBack | Of Cookies & Pretty Fish | Issue09

With dark flowing hair, looks to die for and style some would kill for, illustrator Miné Jonker must be the most gorgeous, multifaceted, self-confessed tomboy I have ever met. Finally (sigh of relief), an illustrator of the female kind. A rose amongst thorns, a veritable pearl amongst mussels… sorry boys. By Jenna Mervis Miné has...
Milfred Wild Girls

Milfred Wild Girls

Avant-garde creative Milfred du Toit not only starred in his debut role on the cover of Issue 17 of one small seed but also created the steamy summer spread ‘Discotheque Couture: Wild Young Things’ for our Wild Feature. Shot on a rainy Cape Town night, the shoot was all sexy women, slinky dresses and bubbling...
South Beach Fashion Shoot

South Beach Fashion Shoot

Issue 17 of one small seed – “The Wild Issue” dec/jan/feb 2009 – turned up the sun on its first fashion spread. Shot on location on the Sea Point Promenade in Cape Town, the blue skies and sweltering sun set the perfect mood for our slightly off-centre swimwear shoot. Length 05:10 (October 2009) South Beach...

#tbt 2009 | FlashBack | Lucky Dube an icon gone too soon | Issue #15

It is a testament to the spirit of his life and music that Lucky Dube will be remembered for decades to come for his massive contribution to the world of reggae and how he used its success to become a global mouthpiece for the struggle against Apartheid. Originally published in one small seed magazine, issue...
Chic Afrique

Chic Afrique

The London-based, Japanese and Scandinavian-influenced brand Inoue jetted in to Cape Town to shoot a fine art-meets-fashion story for their Autumn/Winter 2009 collection. From the streets of Gugs to the golden sands of Clifton, the story journeys between the disparate elements of South African culture. Length 04:43 Chic Afrique from one small seed on Vimeo....

Flashback | Mean Street | Issue14

Photography: Neil Roberts @ Infidels Styling: Ryan Forster Hair & Make-Up: Miriam Jochims @Infidels for Mac & Aveda Photographers Assistants: Danielle Klopper Models: Hannes @ Fusion Models Petra @ Zero Models Read the rest of issue 14 Open publication – Free publishing – More south africa Click here to view our #flashBack selection for September....
‘Faux Fabric(n)ation’ - fashion shoot

‘Faux Fabric(n)ation’ – fashion shoot

‘Faux Fabric(n)ation’ is an exploration of original and iconic fashion styles seen through modern eyes to create the main fashion feature for the latest edition of one small seed, the ‘Original Fake’ issue. Combining elements of The Clash, Edie Sedgwick, The Sex Pistols, Grace Jones and Blondie, our fashion team delved into some of the...

FlashBack | The Artist in Tim Biskup | Issue13

Tim Biskup’s dense, character-driven style is inspired by mid-century modern design infused with a healthy dose of punk rock energy. Since the mid-eighties, he has produced a constant stream of limited edition prints, clothing, toys, books and other publications. Long recognised for his complex colour and design theories and a decidedly populist aesthetic, Biskup has...
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