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GAP GOES BACK TO BLUE
To celebrate its heritage, Gap launches the global campaign ‘Back to Blue’. According to Seth Farbman, Gap’s Global Chief Marketing Officer, ‘Back to Blue means getting back to what matters most – our truest selves, when we are most comfortable in our own skin.’ The collection includes iconic denim pieces such as denim jackets, sweaters...
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GAP – WOMEN’S SUMMER COLLECTION 2013
GAP’s Summer Collection 2013 adds a bit of edge to the classic American look. The wide array of materials used include stockinet, cotton and actual printed fabrics, denim in a variety of colours, and denim’s lighter but popular alternative — chambray fabric. The Collections’ colour ranges move between white, black, actual pastel and vibrant shades,...