We all know that Thursday is the new Friday… and for the next two months it’s called PAEZ’a Thursday! Listen up all you sneaker fans in Jozi and Cape Town: in collaboration with PAEZ, one small seed is giving away one pair of PAEZ every second Thursday! Read on to find out how you can win on PAEZ’a Thursdays!

 

LATIN AMERICAN BRAND HITS STREETS OF SA

It is common knowledge that Latin America is increasingly establishing its well-earned mark within the international fashion arena, and Argentina does not fall short of this reputation. With its mixture of bohemian urban cool and chilled countryside lifestyle combined with the country’s cultural roots, the Argentines have developed a classic little piece of their history into an upcoming stylish fashion trend.

Based on the traditional alpargata shoe worn by the gaucho workers since 1830, PAEZ is a lightweight canvas shoe with a leather cushioned in-sole, light-weight foam mid-sole and an EVA rubber sole for traction. The canvas is designed to stretch and mould to the shape of your foot within six hours of wear, so it’s advised to get a pair that fits snug.

Since its launch in 2006 PAEZ has become an international hit, with shoes flying of the racks in countries like Hong Kong, Switzerland, Brazil, Italy, Portugal, the US and the UK, to name a few. Fashion icons like the Olsen twins have been spotted sporting a pair of these comfortable shoes. PAEZ made its official launch on South African soil in mid December 2010 after Justine Langford, PAEZ Brand Manager for South Africa, discovered the local shoe wandering the back streets of Buenos Aires during a backpacking trip through the South American continent. They are fast becoming a hit among fashion-conscious shoppers countrywide.

Unlike their competitor brands, PAEZ are born and raised in Argentina, making them 100% authentic. They support fair trade restrictions and are manufactured under strict no-sweatshop guidelines as well as ensuring minimal impact on the environment during and after production process. All their packaging is eco-friendly and the shoes come in eco-friendly bags. To learn more about PAEZ and for stockists details please see www.paezsouthafrica.com or contact Justine Langford on 072 324 6194 or email Justine@paezsouthafrica.com.

So, you want to be a part of PAEZ’a Thursdays? There are three things you need to do to get yourself a pair of Paez….

The more interactive you are with your Facebook and Twitter the more chance you have of winning! Winners will be announced at 5pm every second Thursday. If you live in Joburg you can collect your pair at The Street store in Greenside, in Durban from Idols at Pavilion, and if you’re a Capetonian then make your way to The Lot on Kloof Street or in Claremont to pick up your reason to party Paez’a Thursday away in style! All winners will receive a one small seed certificate to print out in order to redeem your new pair of Paez!


Photography: Jamie Frizelle and Fiona Hedges
Makeup: Robyn Bowles