To celebrate 140 years of an American icon, eight SA creatives have taken the Levi’s® 501® out on the town and documented their ventures through photographs showcased on onesmallseed.com as part of a global campaign called ‘What’s Your Interpretation?’ It is now up to you to vote for who you think interpreted the iconic pair of jeans best.
And, to make it more exciting, we’re giving away two Levi’s® vouchers – one in CPT and one in JHB. In order to win, follow @onesmallseedSA and LevistraussSA on Twitter, and vote for who you want to win by telling us their name in your Tweet with the hashtag #501s, remembering to include the city you live in i.e. #JHB/#CPT. Winners will be announced on Tuesday 30th. You’ll be able to vote once on Twitter and once below in this post. Without further ado, here are the 501® interpretations of Max Mogale, Sergio Ines, Grant Payne, Dan Nash, Marco Riekstins, Roy Potterill, Dylan Muhlenberg and Andrew Berry. They’ve done their job, so now it’s up to you!
IMPORTANT:Take a look at each of the eight interpretations and then scroll to the bottom to cast your vote! You can vote only once, but for two people! So, who are your top two…?
01: DYLAN MUHLENBERG
Dylan grew up with a love for words and has worked in the magazine industry for a decade now. After eight years at GQ, he’s realized that health is the new wealth and is now busy at SA’s biggest men’s magazine, Men’s Health.(Read more, here)
02: MAX MOGALE
Renowned for documenting the Cape Town street scene, Max Mogale’s photographic skills have seen him quickly rise through the ranks of the city’s social documentary crowd. (Read more, here)
03: MARCO RIEKSTINS
Marco Riekstins is a fashion blogger (Man of the Cloth), writer and stylist living in Johannesburg. Built under the premise that any man can live a fashionable existence. (Read more, here)
04: ROY POTTERILL
A long-time fixture of the Joburg creative community, Roy Potterill has always had an eye for opportunity and a talent for making things happen. He is currently the co-founder and creative wizz at Mobile Media Mob.(Read more, here)
05: DAN NASH
Creator and editor of South Africa’s Favourite Second Best Entertainment blog, Bangers & Nash. Online marketing consultant. MFCEO of #WhatUpRibs.
06: GRANT PAYNE
Grant Payne is a 25-year-old South African-based photographer/creator. His roots in photography lie deep in the streets and he’s one of those shoot-first-ask-later kinda’ guys. (Read more, here)
07: SERGIO INES
Sergio Ines is a Creative Director at a Cape Town ad agency. When he can, Sergio likes to talk men’s fashion on his blog WhatMyBoyfriendWore.com. (Read more, here)
08: ANDREW BERRY
Andrew looks for cool things, mainly South African cool things, but also cool things in general. Then he helps other people see these cool things by putting them on We-are-awesome
PLEASE NOTE: You can vote ONLY once here (for your top two interpretations!), but you can also vote via Twitter. Scroll to the top of the page and read the intro again for details on how to enter the competition and also get another vote in!
120 comments
brittny badger says:
Apr 24, 2013
sergio kills it every single time. what a classy dood!
Ulla Gosebrink says:
Apr 24, 2013
#501s/#CPT
Marco Riekstins has the coolest look!
Grant82 says:
Apr 24, 2013
Stunning guys! May the best man win!
zoe says:
Apr 24, 2013
grant grant grant!! too sick.
Well done to all the entries, tough one.
Chelsey says:
Apr 25, 2013
GO MAX!!
simphiwe says:
Apr 25, 2013
Max…DOPE stuff son.
Zunaid says:
Apr 25, 2013
Max Mogale for the win!
nangi says:
Apr 25, 2013
Max Max Max. always puts out great work!
pako says:
Apr 25, 2013
I’m curious. An all-male line up of creative? Why?
yo says:
Apr 25, 2013
yeah, I’d also like to know.
Darrin says:
Apr 25, 2013
There really is no competition when Sergio appears!!
annoymous says:
Apr 25, 2013
Maxido!!
Jenna says:
Apr 25, 2013
There’s a reason why Muhlenberg is at the top. As long as he’s around these other guys will always fall behind him. No contest really…
Cam says:
Apr 25, 2013
Grant. Not staged, unpretentious, casual, everyday. Levi’s 501 for sure!
Rob f says:
Apr 25, 2013
Sergio for sure
ha says:
Apr 25, 2013
http://www.youtube.com/watch?v=weIFwScd21Q&list=PL8BD19F903AE8A57E
Wokshots says:
Apr 25, 2013
GRANT!! Well done to all entries, awesome work guys!
Anna says:
Apr 25, 2013
Max fo sho, no doubt about it.
Marili says:
Apr 25, 2013
Sergio has the style!
bree says:
Apr 25, 2013
Sergio. Absolute perfection every single time.
Sherilea Gaspar says:
Apr 25, 2013
Yah why are there NO female creatives represented here???????????????
Troybaroy says:
Apr 25, 2013
Has to be GRANT!
DJkate moss says:
Apr 25, 2013
Kim Jong Un is gonna bomb the eff out of CT if Grant doesn’t win…. you have been warned
Nic Preston says:
Apr 25, 2013
Man of the cloth! Marco Riekstins
Louise McDonald says:
Apr 25, 2013
Marco for sure !!
Meghann Bouwer says:
Apr 25, 2013
Marco has the look! Never a bad day! Style icon!
Jemma says:
Apr 26, 2013
Sergio looks ridiculous in every posed photo. Dylan for the win, obviously.
Maxine Schultz says:
Apr 26, 2013
Definitely Dylan
NINA BUTHELEZI says:
Apr 26, 2013
MAX.
Solomon Bayoko says:
Apr 26, 2013
Sergio Ines!!!!!!!!!
Tamzyn says:
Apr 26, 2013
Voted for Max! Dope!
Mziyanda says:
Apr 26, 2013
Max Mogale #Dope #501
Tourmaline says:
Apr 26, 2013
ANDREW BERRY!!
For life!
he has my VOTE
Levis 501s Interpretations – We need your help | what my boyfriend wore says:
Apr 27, 2013
[…] of course at the end of this I’m gonna be asking you to vote for us, but first, take a look at the 8 looks I created and see if you think I managed to re interpret the […]
Chantal Oliver says:
Apr 27, 2013
Voted for Dylan and Sergio and would love to win the Cape Town voucher – epic Levi photos Abdus they stand out
jnr manuellai says:
Apr 27, 2013
Sergio hhhm me like me like
sabata madia says:
Apr 27, 2013
sergio ines is the best, he rocks…
khuliso nenguda says:
Apr 27, 2013
Sergio has got the best outlook and he is rocking the boat. Keep up the good style boy
Mikal Roman says:
Apr 27, 2013
Max Mogale – really cool and laidback
Lee-Ann says:
Apr 27, 2013
Sergio has the edge! He is defenitly above the rest!!
Gift Mbana says:
Apr 27, 2013
Sergio got your swag in a pocket
tania says:
Apr 27, 2013
Roy Potterill
Tsholanang says:
Apr 27, 2013
Max is ny numer uno…his presentation rocks!
Lee-Ann Barnes Dowrie says:
Apr 27, 2013
Sergio Ines is doing it justice
Thalia Lucas says:
Apr 27, 2013
Sergio rocks da sophisticated cool look!
mologadi says:
Apr 27, 2013
Definitely yes from me
Oupa Mabogwane says:
Apr 27, 2013
Sergio Ines #501 # Jhb
trevor says:
Apr 27, 2013
Max for the win. Yes please!
Ray says:
Apr 27, 2013
Max and Marco are the street!. Sergio pls, all wrong!!!! Far to put on and over considered. How many stylists do we need?!
Abraham says:
Apr 27, 2013
Grant Payne! I sit down and have toast for you, you do it for me..my vote goes out for Grant
Coenie says:
Apr 27, 2013
Coenie loves Sergio.
Luyts says:
Apr 27, 2013
Danki moss
Vi Sergio ines
Ben Monteverdi says:
Apr 27, 2013
SERGIO INES……showing off the real style Levi@501 can bring to a man
Brett says:
Apr 27, 2013
MAX AND NASH!
Kim B (Twitter: @Kimb_leigh) says:
Apr 27, 2013
Just loving all Sergio’s interpretations. That guy has some serious style going on. Classy and edgy with a touch of fun thrown in :-))Marco Rietskins is my second best – trendy and contemporary.
asive says:
Apr 27, 2013
May the best man win, all the work is epic and eye catching.
Lesedi Seatlholo says:
Apr 27, 2013
Sergio Ines has style
thobile says:
Apr 27, 2013
Max,i love his style
Adam Stanley says:
Apr 27, 2013
I vote @roywrench for @LevistraussSA #501s #JHB
Hank Tank Stank says:
Apr 27, 2013
You know mos! Roy Potterill.
meezie says:
Apr 27, 2013
Wow sergio r tops!!!
Pierre Coetzee says:
Apr 27, 2013
My vote goes to Dylan: he was one of the first writers I met in Cape Town. He would join us on dodgy late night street art missions around the city when no one else knew what street art really was and if they did probably too scared to follow suit & potentially risk getting arrested. His mission was to document a niche underground art scene circa ’03 and tell the story behind the stencil art you’d find lurking around public space in the CT. He was fearless, a maverick & a madman just like us laaitjies. He was badass back then and he still is! Respect Homie!
vusi makatsi says:
Apr 27, 2013
loved Grant, so chilled!
Terrold sibiya says:
Apr 28, 2013
Sergio Iner takes it
Mike says:
Apr 28, 2013
Grant Payne speaking to me
Joe says:
Apr 28, 2013
Def Max
VOTE FOR ME IN THE LEVI’S 501 COMPETITION | Man of the Cloth says:
Apr 28, 2013
[…] VOTE HERE […]
Thando Nenzinane says:
Apr 28, 2013
Sergio Inez
Cape Town
Ipeleng ntsime says:
Apr 28, 2013
SergI0 takez It handz down!
Gail says:
Apr 28, 2013
ROY POTTERILL – Gets my vote!
danielle beder says:
Apr 28, 2013
Roy Potteril! That’s my vote.
Nick says:
Apr 29, 2013
Dylan Muhlenberg has created amazing photos with some serious humour- they are beautiful, without taking themselves too seriously. Good stuff man, and good luck
Jane says:
Apr 29, 2013
Most definitely Roy Potteril!
Matt says:
Apr 29, 2013
Nash. Out.
Laudo Liebenberg says:
Apr 29, 2013
Dan Nash
Taryn Nel says:
Apr 29, 2013
Dan Nash for the win!! I absolutely love your work!
Candice Moore says:
Apr 29, 2013
Roy for sure
Jarryd says:
Apr 29, 2013
Nash for the WIN!!!
Sarah says:
Apr 29, 2013
Dan Nash, yo. #CPT
Mynhardt says:
Apr 29, 2013
I vote Dan Nash @bangersandnash. The man is entertaining and his friday friends are addictive. #501 @LevistraussSA @onesmallseed. #JHB
Hutch says:
Apr 29, 2013
Nash
Jonathan says:
Apr 29, 2013
Nash for the win!
Tyrelle says:
Apr 29, 2013
Sergio most def
Vie says:
Apr 29, 2013
ROY POTTERILL BAYBAY!!!!! (And I dig Andrew Berry’s pics).
Overall great work from all the lads!
Well done!
Sean Olivier says:
Apr 29, 2013
Roy Potteril has my vote for sure.
Nikki says:
Apr 29, 2013
Sergio Please
Tony da Silva says:
Apr 29, 2013
what i think? with the exception of Dylan, all the other gays look like guys
RVRix says:
Apr 29, 2013
Dan Nash embodies the spirit San Francisco.
Nielen says:
Apr 29, 2013
Go Dan Nash! What a rock star
Chris says:
Apr 29, 2013
Sergio
Juan says:
Apr 29, 2013
SERGIO INES
Santi says:
Apr 29, 2013
Sergio Ines… all the way.
Ty says:
Apr 29, 2013
Great bunch of guys, all with cool interpretations of the concept. Tough call but I hand it to Sergio.
Tyrone Kelly says:
Apr 29, 2013
Roy Potterill
Kashmiri says:
Apr 29, 2013
Sergio Ines and Marco Riekstins
Peter says:
Apr 29, 2013
Roy ftw… His b+w work is epic
M says:
Apr 29, 2013
MAX MOGALE!
Thando says:
Apr 29, 2013
Max Mogale!! #CPT
We Need Your Vote in the Levi’s 501 Interpretation Challenge | Brandslut says:
Apr 29, 2013
[…] into these 8 submissions. And if you indeed think that Sergio deserves to win, then please click here to vote for him. Scroll to the bottom of the article and select Sergio Ines. That’s it. The […]
Lazola Gum says:
Apr 29, 2013
I really like Max’s work! He paid a lot of attention to detail and I also like the clear illustration! Big up bro!
Craig says:
Apr 30, 2013
Dylan is a doosh bag… Don’t even get me started on Sergio. Vote GRANT!
Van-lee says:
Apr 30, 2013
SERGIO KNOWS.
Steve Newman says:
Apr 30, 2013
Nash Cape Town. #Boom
Gerald says:
Apr 30, 2013
marco for the win
Al says:
Apr 30, 2013
Dan Nash
Jonathan says:
Apr 30, 2013
Dan Nash. Golf and waves. Too epic.
TAMMY FRASER says:
Apr 30, 2013
Marco Reikstins for sure. Not pretentious at all and love the polaroids.
x!tine says:
Apr 30, 2013
Mogale of course!
Lindi says:
Apr 30, 2013
Roy Potterril
taryn ward says:
Apr 30, 2013
My vote goes to Dan Nash
@Sis_cupcake says:
Apr 30, 2013
casting a vote took some reading (kryptonite)
wow okay done!
BEST WISHES MAX-ito
Martin Myburgh says:
Apr 30, 2013
DAN NASH. He even deserves capital letters.
Michelle Hankinson says:
Apr 30, 2013
Roy Potterill hands down!! Go for gold Roy!!
MeeA Parkins says:
Apr 30, 2013
Dan Nash, baby, Dan Nash!
TUMZA says:
Apr 30, 2013
Roy & Grant. Go gents
Mpumelelo says:
Apr 30, 2013
MAX my holmes!
Christo Moller says:
Apr 30, 2013
Leka Roy!! Rock the states
Amy Leibbrandt says:
May 1, 2013
Dan Nash!
one small seed says:
May 2, 2013
The winners for the vouchers have been announced on Twitter. Thanks for voting everyone and well done to Roy!
Kirsten says:
May 28, 2013
Sergio Ines for sure.